Not all entrepreneurs are the epitome of their ventures however Anita Mishra is certainly one. She is glamorous and elegant, while her grace comes naturally with enormous self-confidence.
Coming from the lineage of a family of educationists (Laxman Das Atithi Grih in BHU is named after her great grandfather).
She is a cosmetologist by profession and successfully runs 6 Lakme Beauty Salons; 4 in Lucknow and 2 in Varanasi. Additionally, she runs a couple of Lakme academies in Lucknow and Varanasi each, while also intending to expand in these cities and more. With more than 100 employees across all her centers, they have stuck together and worked like a big family.
Her salon was chosen to be the official beauty and make-up partner for Pantaloon Femina Miss UP contests in 2013 & 2014. Her salons are the largest revenue contributor to Lakme Lever as they do more than 500 bridal make-ups in a year.
She is widely recognized in both, printed & social media columns like Grihsobha, Hindustan Times, Times of India, Amar Ujala, Dainik Jagran, and various others.
While she has also judged many prestigious beauty contests like Miss UP, UP Face of the Year, Pantaloon Miss UP, Anokhi Contest, Amar Ujala Rupantaran, Sahara India Fashion Show, and Fashion show by NIFT Varanasi, Times of India, Unity college fest, and Sri Ramswaroop University fest.
She has also had the honour to be a guest speaker at Banaras Hindu University (BHU) MBA school, Sri Ramswaroop University, CMS, and many other renowned schools and addressed the students several times, and shared her entrepreneurial journey. Also a guest speaker on Radio Mirchi and Radio City.
Anita has been awarded and felicitated by Governor of UP, Shri Ram Naik, Governor of J&K Shri Manoj Sinha, and Bollywood actress Vidya Balan, Radio City (Varanasi) for her contribution to the beauty and her social work for the welfare of women.
In the past, she has also been chosen as one of 30 successful women entrepreneurs in UP by Delhi press magazine in 2012.
Anita had started showing her professional metal right from joining her first job with Eureka
Forbes. As Customer Relationship Manager for North India, she was responsible for a task involving direct interaction with all sorts of customers to find the best solutions. This was recognized and rewarded by the TATA group by appointing Anita Mishra the first franchisee of Eureka Forbes in Uttar Pradesh.
Anita grew up in Chakia (a town 50 km from the city of Varanasi) with 4 siblings, where she completed her schooling. She graduated with zoology honors from Banaras Hindu University and acquired masters in computer applications from Lucknow.
Later, she did a diploma from the esteemed London school of cosmetology.
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