Do not limit your challenges, Challenge your limits !!

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An ardent believer of this quote, Jyoti Madan is an Entrepreneur, Career
Mentor, Overseas Educational Consultant, Life Coach, and NLP Master practitioner. She is a founder of Persona Discover which specializes in career mentoring and life coaching of students, graduates, and professionals.

She has been coached by World-renowned coaches like Tony Robbins & Dean Graziosi. She is also a lifetime member of prestigious organizations like APCDA ( Asia Pacific Career Development Association) & CCI (Counsellors Council of India ). She is also an active member of WICCI (Women’s Indian Chamber of Commerce & Industry )

A Small town girl of Karnal, Haryana who did her Eco Hons from MCM College, Chandigarh and topped in Economics at Punjab University in her very Ist year of graduation, wanted to be an Economist. But by her final year, she realised that her heart lies in doing something creative, and therefore without disclosing it to her parents she filled up the form for NIFT (National Institute of Fashion Technology), Delhi. And cleared her exam too but being from conventional family background, living in a hostel in a fashion institute was a complete NO NO and that too in metropolitan cities. But she didn’t give up!

And started looking for more options and bumped into a fashion institute called NIIFT Mohali (Northern Indian Institute of Fashion Technology ) which was affiliated with NIFT Delhi. So, she gave her best shot and got selected for a GMT course (Garment Manufacturing Technology). During her final year project, she got in touch with an Italian client who was looking for knitwear products from India. She embraced this opportunity with both her hands and started working on sourcing knitwear products together with her course project in Ludhiana. And with this came into being the buying house based in Ludhiana called COS INDIA. In her 17 yrs of journey in the fashion business she went on to work with CK kids, Zara accessories / Tommy Hilfiger / Replay / Gas Jeans /Gant to name a few. She was growing her business with each passing year.

But then …there was a twist in her story !! And this is how she describes it: From 2011 -2012 It was during my tenure of bed rest (as prescribed by the doctor) when I had all the time for myself, it dawned on me that in spite of all the success, something was missing in my life. I was wanting something more than this … but what was it? And then one day, A call from a friend to thank me for helping her to sort out things between her and her daughter and then her inviting me to give a talk to a small group of mothers on how to talk to teenagers so that they listen … came as an answer to what I was looking for !! As somewhere deep within
I had a yearning of impacting people’s lives in a positive way … I wanted to graduate from designing clothes to designing lives. With this thought, I started reading self-help books and took up courses and therapy sessions to get back on the road to recovery.But was still figuring out how can I do this.
This quest of knowing what can I do to make a difference led me to conduct personality development workshops for students which were facilitated by a dear friend along with my existing business. It was during one of those workshops that I realised that our coming generation needs a consistent handholding and a holistic approach to the ongoing issues like low confidence /self-esteem/peer pressure/stress/career discovery etc and cannot be dealt with by such workshops. They need a concrete solution to this and that’s how PERSONA DISCOVER was born. With each passing day, I couldn’t be more sure that this was my calling. Each smile or a thank you from a person on getting his answers made my belief even firmer. By now, I had realised that I cannot be in two boats at the same time. So, I chose Persona Discover over my fashion business in spite of being financially less lucrative as that made me fill the missing block of my life.
On one hand, I began wrapping up my existing fashion buying house business gradually and on the other hand immersed myself in advanced courses to become a Certified Career Mentor, Life Coach, and NLP Master Practitioner. When I started Persona Discover in 2017, I didn’t have an office space and a co-working space was a far-fetched idea in a place like Ludhiana so during weekends I started taking workshops/sessions at a coaching center run by a friend and at other times in a cafe. I also collaborated with some of the best schools in and around Ludhiana. And in almost a year’s time, people started acknowledging my services. I then got associated with the J&K skill development program and became a resource person to various distinguished educational institutions.
By the beginning of 2020, Persona -Discover became a team of 5 people who are experts in their respective fields. We aim to help students/individuals to become the best versions of themselves through personalized counseling sessions using NLP techniques, psychometric test assessment, identifying their learning styles and multiple intelligence tests, etc.

We have touched more than 5000 lives and are still counting. Our unique perspective towards the current situation makes us stand out from the other service providers in the field. The amalgamation of life coaching and career mentoring helps our candidates not only in their career choices but also in their confidence building, time management, and skill-building.
Besides this we also provide full guidance pertaining to Indian as well as study abroad options, thus making us a one-stop solution for our candidates.
Our various teachers/parents /students workshops at educational institutions are called “Paisa Vasool workshops” As our Mission is to empower our future generations with clarity of career choices and skills that our current education fails to provide them.

Friends this has been my journey so far ……. And I can say with pride that I am loving every moment of it …. As each day gives me an opportunity to design a new life and guide people to discover their road to success !!

Shared by: Jyoti Madan

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