When you say ‘brand’ for a product, you mean a product which has distinguished features capable enough of creating its own space in the market. No two brands are ever the same. Each brand has its uniqueness by which it is identified. The features of the product may be the same but the way it is positioned and perceived can never be the same.branding
There are so many cars but an Audi is an Audi and a Mercedes, a Mercedes. The reason for a brand recall is always a connect – a value proposition of the brand, an emotional connect, reliability, etc. Hence, for each product to have a market, depends on who you are targeting and what positioning you want. How do you want the product to be known?
The same criteria apply to human beings. We may appear as identical products manufactured by a common factory outlet. Fortunately, we all are unique in our DNA and we are all born unique brands. It is a matter of time when you realize this potential and find your own space or niche or create it.
This unique imprint which makes you a brand in the market of life is what is called ‘personal branding’.
Importance of Personal Branding
The next question which might pop in your mind is “what is the purpose of personal branding?”
Let me answer this question by stating an example; suppose you are a businesswoman or a businessman and wish to get clients. In a world full of other business people of the same kind, what is your probability of getting a client? I guess it would be negligible. Here, ‘personal branding’ comes into play. The brand that you have created in the mind space of your clients will help you acquire a client.
How ‘your’ unique “you” is identified by other people and how you can stand out from others, builds up your credibility and will determine your profitability. People do business with you because you are authentic, credible and trustworthy. You may be a good and authentic person but you need to project that image or persona for people to believe in that.
So, when you are genuine and authentic, it makes you trustworthy because you are displaying your authentic side which is one in a million with no imitation. Remember, no two people are the same – each one is born unique and somewhere growing up, it is forgotten.
Once you have established credibility and expertise in your area or niche, people shall come to you. The key here is that you should be able to add massive value to the people which would further increase your influence; you might be looked upon as a person of expertise. All these traits shall nurture your business and will eventually make you successful.
Personal branding makes you a brand of a kind and once you realize it, your professional, as well as personal life, may change forever. The art of personal branding will not make you something artificial but it will lead you to your real and authentic self.
In a world full of great business people, to make your own space is difficult but not impossible because if you tap the power of personal branding, you will surely become one in a million.
You need to identify your set of characteristics with powerful copyright.
To make it easy for you, I will share a roadmap in the next blog.
me@nanditapandey@gmail.com
