introducing something different to the fashion world. Our research showed us that
many players for Western Wear and Ethnic Wear were already present. We then
focused on kaftans as a niche that uses the timeless elegance of a kaftan silhouette in
our creations. Loungewear as a category had certain stereotypes attached and
perceptions of limitation in terms of being just for comfort. We wanted to add the
elements of style and sustainability as key attributes for our customers to appreciate
and benefit from.
What makes us unique is our innovative kaftans across multiple categories
(Loungewear, Maternity Wear, Kids Kaftans, etc..) and we use the very intricate original
digital prints that are very difficult to replicate, giving us a signature to be recognized
by in the fashion space.
Description
introducing something different to the fashion world. Our research showed us that
many players for Western Wear and Ethnic Wear were already present. We then
focused on kaftans as a niche that uses the timeless elegance of a kaftan silhouette in
our creations. Loungewear as a category had certain stereotypes attached and
perceptions of limitation in terms of being just for comfort. We wanted to add the
elements of style and sustainability as key attributes for our customers to appreciate
and benefit from.
What makes us unique is our innovative kaftans across multiple categories
(Loungewear, Maternity Wear, Kids Kaftans, etc..) and we use the very intricate original
digital prints that are very difficult to replicate, giving us a signature to be recognized
by in the fashion space.
