Rashmi : Dhajcraft

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Despite the fact that the term “entrepreneur” is gender-neutral, it has traditionally been associated
with men. With the passage of time, the rise of female entrepreneurs in India has demonstrated
that women in business can achieve the same level of success as their male counterparts. Despite
this growth, female entrepreneurs still confront a number of specific hurdles. Low personal
financial assets, gender discrimination, and social taboos are all common hurdles. And this is not
different in my case too. Post compilation of my fashion degree from NIFT Patna, I began my
career as a designer in one of the fashion brands. I was doing a 9-5 job. However, I wasn’t
satisfied because when I was pursuing my graduation I met many artisan and skilled workers in
my state Bihar. After listening their story I have decided to do something here in my Bihar only.
One of my friends informed me one day while I was sketching a shoes from internet that these
shoes looked great and questioned if they would be comfy as well. This flashed to me, and I
decided to make something out of it right away. In my mind’s eye, a businesswoman began her
inquiry. After a lot of study, I came up with Dhajcraft as my brand. Many people are perplexed
by the name. Dhaj which means “to adron yourself,” and it also define “Yarn” and crafted means
handmade. So, it’s all about adorn yourself with handcrafted products which is made from yarn. I
Came up with the idea of making it customised handcrafted shoe company. Juttis, plumps,
bellies, and boots are among the footwear options. What made my brand unique is the way we
customise, the materials and the designs. We customised according to your foot-shape and
choices. We tend to throw away the waste generated from the textile industry. But hardly do we
think it can be reused to make a whole new product. Yes, my brand use the waste generated from
the textile industry to make an exclusive product also not compromising with the quality and
comfort at the same time.


My start-up came to a halt due to the unprecedented pandemic. The never-ending power outage
had nearly destroyed my spirit, but I summoned my courage and forged ahead. My brother,
father, mother and a few other friend were the pillars of my strength during my journey. The
joblessness due to the pandemic has triggered me to do something for the society. I decided to
open my production unit with a few migrant labourers in Patna. I’m happy that I was able to give
back to society what I could. Today, with the grace of god and my earned customers, I’m glad to
share my story.


I have currently 4 people employed and I have sold more than 1000+ Pairs of shoes in India and
abroad. My brand is slowly getting recognised in the market which is evident with the fact that
some of the celebrities from the entertainment world are coming forward to promote it and wear
it on their feet.
Within the 1.5 years of my existence, I have got awarded by Womennovator for Asia’s top 1000
women faces award and in March 2022, I was awarded as top 3 startup of Bihar (2 nd runner up)

by BIA Bihar Startup Conclave 2022. And also certified by KVIC. I look forward to an existing
journey ahead.


Team WS

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