The Tierra inspiration
The Tierra range of plant-based cleaning products was born of a passion to create a safe home for pets and kids, an obsession with cleaning – and a growing discomfort with the state of our environment. These are the values that define me and these are the pillars that define the cultural ethos of Tierra, says Veenus Katyal, Founder of Tierra.
Tierra journey
Over the last few years, I had been toying with the idea of leaving my cushy corporate job, getting out of my comfort zone, and doing something meaningful. I finally decided to take the plunge in 2020.
I was looking to create a solution to a problem that I had been facing in my own home. I am a pet parent and a cleanliness freak, but I realized there aren’t any good eco-friendly home hygiene products in the market to choose from. Most of them have chemicals that are hazardous to the environment, besides causing allergies in pets and kids. Tierra was born out of my passion for sustainability, my obsession with cleanliness, and the need to find purpose in my everyday routine.
Tierra tribe of changemakers
From the start, Tierra was meant to be a green lifestyle and a consciousness, not just cleaning products. And the response has been overwhelming. Customers across locations have been embracing the products, having seen the results for themselves. What’s more, the Tierra tribe of changemakers has been growing – creating a revolution in the choices they make towards a happier
planet.
Vision
The Tierra brand imagines a world that is restored to its purest natural form, with unpolluted
water bodies and green terrains. A promise then, to create a growing community of Tierra change makers who make conscious choices about what they buy.
-Team WS
