In today’s digital age, the fashion industry has witnessed a significant transformation thanks to the rise of social media and influencer marketing. With the click of a button, consumers can now access an endless stream of fashion inspiration, trends, and product recommendations. This new landscape has revolutionised the way we discover, consume, and engage with fashion. Let’s delve into the impact […]
Shop with Confidence, Use a Personal Shopper
There’s a place for you to go when you don’t know what suits you more – be it the pool or the great outdoors. Unsure which colours flatter you? Not ready to try on that dress just yet? Turn your fashion fears into wins by meeting a personal Stylist/Shopper today! Maybe you’re a college student […]
Bollywood Divas Setting Goals For A Perfect Monsoon Wardrobe
Who doesn’t love the rainy season? After all the romantic season offers some much-needed respite from the summer heat, but also makes it a little difficult for you to be on top of your fashion game. Rains come with the worry of your clothes getting wet and dirty from the water and mud. Here, we […]
From Janhvi Kapoor’s gym wear to Richa Ravi Sinha’s Classy fashion choices to Ananya Panday’s party outfits ; Top 5 GenZ Actresses Redefining Fashion
Bollywood’s new generation is closing in, and their fashion game is certainly distinct as they are. One look at their social media accounts and you realise they raise the bar when it comes to style statements. Here are 5 GenZ Actresses who have started numerous fashion trends with their bold and beautiful looks. Sara Ali […]
Ekattva: A Homegrown Skin & Haircare Brand Redefining Beauty & Wellness
Ekattva is a natural skin and hair care brand that draws wisdom from Ayurveda and Vedic concepts. Started in October 2020, the brand’s primary aim is to simplify skin and hair care routines for modern women who are juggling various roles and often find it challenging to find time for self-pampering. This homegrown brand recognizes that every person is […]
Embracing a Sustainable Fashion: Mona B India
Mona B India embarked on its journey with a vision to tap into a less-explored market for sustainable and eco-friendly handbags and accessories. Recognizing the growing demand for environmentally conscious alternatives, we set out to create a brand that offers stylish products without compromising sustainability. By utilizing materials like recycled polyester, felt, and repurposed plastic bottles, we […]
From Waste to Wear: The Innovative Path to Sustainable Fashion
As we celebrate World Environment Day, it’s a timely moment to explore the exciting advancements within the textile industry that are shaping our sustainable future. In recent years, textile waste has become an escalating global issue, with the Earth.org reporting in 2022 that an estimated $500 billion is lost annually due to discarded clothes that […]
Mood-Boosting Makeup Tips for 2023
As years go by and the makeup and fashion industry are ever-changing their needs and wants. 2023, looks like a fashionable year ahead because of the ever-changing suave styles that have taken over this year miraculously and the top five looks for this year are discussed here. 1. Coordinate Your Eye Colour With your Eye-Makeup […]
Beauty Brands Supporting LGBTQ+ Community
Pride Month festivities are amping up largely and around the country with pride walks, parades, powerful marches and fabulous merriment for all. The community has also pioneered some of the most glamorous looks and glittering up everything as they head their community through pride. Volition This is a crowd-sourced skin brand named Volition. This has […]
Queer Owned Fashion Labels to Stock Up This Summer
When Section 377 was decriminalised in India, after years of activism and fighting for their rights, the LGBTQ+ Community was able to creatively express themselves. Artists, designers and performers could embrace their diverse gender identities and sexualities. This is around the same time that gender-agnostic fashion started rising and has not stopped since then. Technicolour […]