Graduating as a product designer from Symbiosis Institute of Design, Pune, Aanchal Goel pursued and honed her skills in Graphic Designing at Parson School of Design, New York. Goel initially gained practical experience as a product designer by working with Devi Design and Mukul Goyal Design as she kicked off her professional journey. Fostering a strong desire to establish an indigenous brand, Goel set forth on a path to build an Indian brand with a distinct sense of design that is driven by its materiality. It was then that Objectry was born in 2015.
As the founder and creative head at Objectry, she creates products with the intention of making basics enthralling. The brand currently focuses on wood and clays to shape their designs. Aanchal’s zeal to create avant-garde designs is backed by a team of competent artisans and local craftsmen who draw inspiration from modern art, architecture, movies, and fashion. At present, Objectry’s product catalogue incorporates around 400 products across desk, decor and kitchen categories.
The pandemic allowed Aanchal an opportunity to create some masterpieces and extend Objectry’s range of products to the furniture segment too. As the lockdown had people spending a lot of time indoors, she felt that investing in beautiful and comfortable furniture that made one feel at ease amidst the pandemic was the need of the hour.
Aanchal has exhibited her products at London Design Fair and installed her range of Terracotta products at the Manchester Art Gallery. Furthermore, Objectry has sourced its products to a number of restaurants and hotels worldwide, including a Michelin Star Restaurant.
Objectry products are available for delivery pan-India through their website and also e-commerce sites like Modern Quests, The House of Things and Natty.
