Creating a Global Remark with PinkAprons Started with a vision of strong, ambitious, persistent, self-made, aspiring entrepreneurs holding a positive mindset and trusting attitude, PinkAprons is on its way to redefining food culinary in a modern way with traditional touch for the generations which crave healthy and hygiene food.
PinkAprons (by women, for women) always wished to do something different, and their courage to follow their heart to soar above all limitations is praiseworthy. The team comprises of women who chase their dreams and turn them into reality with their “never give up attitude”. Adetee Agarwaal, Founder PinkAprons started it during the lockdown last year to help women home chefs become entrepreneurs.
Having lived away from home while pursuing her engineering degree and working in various IT companies for seven years, food was always on Adetee Agarwal’s mind. “While food is an indispensable part of our lives and deserves special attention, I often found a dearth of good home-style daily food options within reasonable costs, in tier-1 cities. Encompassing millennials from across states and national borders, variety of cuisines becomes a priority,” she says of the pain point behind a food venture.
During the nationwide lockdown last year, Adetee noticed several people losing jobs. “The primary earning member, usually the husband lost his job, and, in most cases, I saw that the wives had exemplary culinary skills and wanted to sell food to make money, but had no resources or business platform to look up to,” she explains. That was the ‘eureka’ moment for Adetee to launch PinkAprons, a platform that empowers women and home chefs to become entrepreneurs in just five minutes and sell their food to a large audience.
Since its launch last year, it has onboarded 700 home chefs from Pune and served over 25,000 customers so far. It amends on connecting modern India back to its roots through home-cooked food. Especially people who are away from home. They envision making the business a global brand and spreading its concept – about equality where women can run a business and become entrepreneurs. They are actively working on developing women entrepreneurship through PinkAprons for home chefs so that their scrumptious food reaches the masses.
“We don’t grow when things are easy, we grow when we face challenges”, adds Adetee.
– Team WS
