Ms Shubha Rawal is the Director -Sourcing and Marketing and has a dynamic career at IG International, one of the largest importers of fresh fruit in India.
A graduate of Delhi University, she has partaken in numerous professional development programmes, namely; the Executive Education Programme, Artificial Intelligence from the Indian School of Business (IIMB,) Executive Education Program, Digital, and Social media marketing strategies, ISB, Executive Education Programme, Organizational Excellence Through Leadership (IIMB), Delhi University, and many others to keep her updated and versed in the Industry.
Her current role and responsibilities include Public Relations, Relationship Management with International Business Associates, handling Corporate Sales for supermarkets and modern retail, Manage end-to-end Promotions for Global Brands in the Fresh Produce Industry with a Specialization in Procurement of perishable fruits from global sources through Data, among many others. She also heads the corporate communication of the company.
Skilled in Business Planning, International Business, Strategic Planning, Business Development, and Marketing Strategy, she has held various responsible portfolios, displaying demonstrable organizational and leadership qualities that contributed to the Company’s growth; both in terms of revenue and in establishing IG as a formidable brand globally.
Shubha’s path-breaking initiative was to put on stream IG’s digital foray into e-commerce, app and a gamut of social media management in record time. A first-of-its-kind programme in the Imported Fruit industry.
She has represented IG International in global trade meets and events across Europe and Asia; at Berlin Fruit Logistica, Asia Fruit Logisticaand at home, at Fresh Produce India, Annapurna, India, etc. and has built close proximity with heads and leaders of the Global Fresh Produce Industry.
She had an earlier stint in the educational field before joining IG; working as an acclaimed Teacher at St. Froebel Senior Secondary School, New Delhi, where she was bestowed the ‘5 Years Completion Best Teachers Award.’
