Gold is shining brighter than ever for Indian households in 2025, with its value rising alongside its cultural and financial significance. In June, prices crossed ₹101,000 per 10 grams, a surge of nearly 28% since January. This increase has made festive jewellery purchases even more valuable. Despite higher prices, festive demand is projected to rise. Around 50–60% of annual gold jewellery demand in India is concentrated during the festive and wedding season, with weddings alone accounting for approximately 40–50% of total purchase volume each year. During the peak festive stretch, industry estimates suggest 300–350 tonnes of jewellery are bought, heavily driven by events like Diwali, Dhanteras, and the multi-month wedding calendar.
Festivals and weddings are occasions to uphold tradition, celebrate prosperity, and purchase ornaments that may become heirlooms. This combination of high prices and anticipated festive buying makes securing jewellery more important than ever. Jewellery carries both financial weight and emotional significance, and protecting these purchases is a responsibility for families who want to enjoy them without worry.
Why security matters in today’s jewellery landscape
Festive celebrations often involve gatherings, travel, and homes left unattended, which increases the risk of theft. Rising crime statistics underline this reality: Jewellery theft remains a significant problem across India, with frequent cases involving both homes and jewellery stores and some incidents reaching high-value losses. In 2024–2025, metropolitan cities like Bengaluru, Mumbai, Delhi, and others reported a marked increase in theft targeting diamonds, gold, and cash, sometimes running into crores of rupees per incident.
The financial and emotional value of jewellery makes safeguarding it, extremely essential. Traditional bank lockers are reliable, but they do not offer the anytime access and convenience that modern households need. Families now prefer home-based stand-alone solutions or a back-up to complement their Bank Lockers, that provides protection without restricting access. Well-designed lockers and intuitive smart devices allow jewellery to be enjoyed and celebrated safely. Integrating security into daily life builds confidence and ensures ornaments can mark milestones, create memories, and eventually pass down to future generations.
Practical steps to safeguard jewellery
Modern products and simple habits together provide effective protection:
- Be discreet: If travelling on a holiday, avoid putting up boards like “No Milk, No Newspaper” on the Main doors, which will make it obvious that there is no one in the house for days.
- Maintain family security habits: Regularly check locks, alarm systems, and storage methods. Brief discussions within families can reinforce awareness. As regards Jewellery it can be enjoyed during celebrations but should be stored securely afterwards. Limiting exposure in public or unfamiliar settings reduces risk.
- Invest in a personal locker: Families should have a dedicated, secure space at home to store their valuables. Modern lockers with digital and biometric access, provide both safety and convenience. Home lockers are ideal choices, combining elegant design with advanced security features, allowing jewellery to remain accessible and carefully protected. Home lockers can be bought separately for each member or every Bedroom could have one. The Home Lockers need to be installed and fixed discreetly into a wall or fixed in lower or higher compartments of the Wardrobe. Even Lofts or Beds are good ideas to fix the Home lockers.
- Use smart home security devices: Monitoring your home during festive gatherings or travel is essential. Smart cameras and alarm systems act as effective deterrents and provide real-time alerts. Wi-Fi Cameras and Video Door Phones are perfect for this purpose, enabling remote monitoring from a smartphone and giving families confidence that their homes and valuables are safe even when unattended. Advanced video door phones come in handy as its camera allows you to know who is at the doorstep and the Door-bell can be answered remotely from any part of the world.
- Keep records and insurance: Receipts, photographs, and hallmark details aid recovery or claims in case of theft.
As households across India prepare for the festive season and the Wedding season ahead, Gold and jewellery will continue to enhance the risk profile of every household. With record-high prices and higher festive spending, protecting these valuables is critical. Appropriate security measures give families the confidence to celebrate traditions fully while safeguarding their investments.
This festive season, bringing home jewellery should go hand in hand with securing it. Safeguarding purchases today ensures that the ornaments continue to shine as heirlooms tomorrow.
Shared by: Pushkar Gokhale,
Business Head – Security Solutions business of Godrej Enterprises Group
