A mother who is an educator by passion makes her 10-year daughter a social entrepreneur
It all began in 2020 when lockdown suddenly changed the routine people. The little girl Hiya used to experiment with painting and crafts. One day Richa was teaching her students on zoom from home about entrepreneurship and she overheard the lecture.
She came to the mother after that class asking to explain what social entrepreneurship means. Hiya is very sensitive about the needs of the poor and animals. She wished she too could do something for them. Amidst all this, Diwali was approaching, and hiya painted clay Diya to gift the relatives and friends. From there, came the idea to sell diya keeping a profit of Rs 10/- per pair, and then to donate the price to a social cause.
The duo started searching for suppliers who can provide raw materials. Richa’s sister, Prachi, runs a digital media company. She made creatives for spreading the word on social media. The little girl started receiving orders. The mother then started approaching retail outlets and factory owners for bulk purchase to gift their employees. They received orders from a very reputed Salon “Bonanza” and a cloth chain store” Tito”. The endeavour of Hiya got recognized by Humans of Ahmedabad and they published her story on their Instagram handle. Her story even got printed in one book.
In 2021, the duo innovated their product lime based on previous year’s reviews. The products again received a lot of love from people. The Rotaract Club of Rajkot appreciated and supported the project. Elixir foundation and UNICEF Ahmedabad gave her an opportunity to express her motives on an Instagram live interview.
It is a matter of pride that a small idea got converted into success. The goal for 2022 is to employ some women for assembling purposes and to sell online on various platforms. In order to come up with an improved version of products, Hiya shall invest summer vacation in learning from workshops.
It is very blissful for any mother to see her daughter growing and glowing especially when the daughter at a very early age achieves significantly.
