Empowering lives with nature and its gems- The story of Chayaa Nanjappa

It is rightly believed that if a woman is determined to empower herself, she does it with the whole tribe, and Chayaa Nanjappa is a living example. Chayaa Nanjappa is the founder of India’s first brand Nectar Fresh which proudly carries the Women-owned logo of We Connect. Nectar Fresh was started with the support of Khadi and Village in collaboration with Women Entrepreneurial social undertaking for collecting and managing honey and other products. She is also the founder of Naman- an initiative under Aatma Nirbhar Bharat post-covid-19 outbreak. The common factor in both the initiatives of Nanjappa is that they aim to support and empower the tribal communities, local artisans, small-scale farmers, and women. The projects spearhead the resurgence of growing the businesses by closely knitting the farmers, food industry, and consumers in a way that mutually benefits everyone in the tier.

Chayaa Nanjappa is the definition of hard work and dedication 

Burning the midnight oil is not everyone’s cup of tea. But those who remain patient and trust the process surely succeed. Najappa also believed in herself and presently has numerous accolades added to her name. 

She is a member of the prestigious National Bee Board. She is currently the Country president of the Association of Business Women in Commerce & Industry (ABWCI). She has won the Women Transforming India Award by NITI Aayog for 2021-22. 

In the past, she has been recognized for her efforts in making the Indian Food Industry bigger and better. In 2014, she was bestowed with the CNBC Women Entrepreneur Award. She was the speaker at the Indian Science Congresson‘Implementing Technologies Acquired by R&D Labs’. She has been a resource person for major prestigious events and conferences by APO Japan, South Asian Women Developmental Forum, as well as Regional Economic Cooperation Conference on Afghanistan. She has been privileged to Chair the session ‘Inspiring Women’ at the World Hindu Congress in Chicago. She was chosen by the export council of Australia and foreign affairs and trade among a few women from Asia for a special training program on scaling up the business. 

Nectar Fresh – An inspiring example of ‘Vocal For Local’

The journey of Nectar Fresh began when the waters were testing for Nanjappa. Without any guidance or mentorship but strongly driven by her passion for learning about supply chains and allied sciences, Nanjappa transformed Nectar Fresh from being a local start-up into an internationally recognized brand. The mission of Nectar Fresh is to manufacture and distribute the highest-quality honey to consumers from the land of Kodagu. 

Nectar Fresh is one of the leading buyers of natural honey from the tribal communities and small-scale farmers with the sole intention of providing them a life of comfort and additional income opportunities. 

During its course of glorious years, Nectar Fresh has diversified into manufacturing agro-based products like seed cocktails, apple cider vinegar, mother vinegar, coffee, and superfoods like chia seeds, flax seeds, and spices. The brand has already earned its reputation in the world of honey and portion packs of natural and freshly prepared jams and sauces. Therefore, it would not be an exaggeration to state that Nectar Fresh celebrates the synergy among nature, farmers, rural folks, tribals, and skilled workers who are striving en-masse to promote the supply of nutritious food in the industry. 

Written by : Saumya Singh

Author’s bio
Saumya Singh is a budding lifestyle and entertainment journalist. She believes that lifestyle journalism is not everyone’s cup of tea. She holds the view that just like hard stories, covering soft stories also deserves their appreciation because it is a part of journalism that appeals to the masses.

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