Woman to Woman. Life is too short and too long to not create something of your own. We know we say it from a place of privilege. We are an all-women brand trying to create a shift in mindset related to self-care.
Ridhi and Riya were two mothers who were overwhelmed but confused in their postpartum journeys.
Changes in the body, mental health at the toll, etc. but their zeal to bring a change remained consistent. They started talking and were keen on creating a female community.
The aim was to create an all-women brand and a workplace that is mother-friendly. With their first leg of exploration, they realized the “care” was missing part. Then started the phase with skin abnormalities and hair fall. They felt they are on their own and not many medicines were helping them. They started looking for answers in old recipes.
They blended the old recipes and science by simultaneously doing a formulation course. As they talked with more and more females and mothers a community was built.
Maati was born 4 years ago. All our oils, powders, hair packs etc are curated in-house but what makes them stand out is the community and the communication
It takes a village to grow a baby but a mother needs some extra support to get back on with her life. We are blessed to be doing what we do, any person who is in doubt and doesn’t know how to start the journey of self-care, it starts at home and it starts with you.
