Beyond Chocolates and Roses

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Beyond Chocolates and Roses: Discovering the Distinctive Valentine’s Day Customs Around the Globe

Let’s set out on a worldwide journey of love this Valentine’s Day instead of exchanging the traditional box of chocolates and a dozen red roses! February 14th blossoms into a kaleidoscope of diverse traditions across continents and cultures, each reflecting the distinctive ways societies express love and affection. Come along as we examine some intriguing Valentine’s Day traditions that will warm your heart and change the way you think about love:

1. Italy: The Passionate Painting of the Night by Serenades

Enter the realm of Romeo and Juliet, where Valentine’s Day acquires a distinctly amorous vibe. “Bigliettini d’amore” are little love notes that are traditionally exchanged among Italians; they are frequently paired with chocolates or flowers. Travel to places where men propose to their sweethearts under the stars, expressing their love with song and music, for a thrilling experience.

2. Japan: A Delightful Take on Mutual Respect

Forget elaborate displays of affection; in Japan, the main focus of Valentine’s Day is “giri choco,” or duty chocolate. Women give chocolate as a token of appreciation and respect to male friends, coworkers, and romantic interests on February 14. But there’s still more! On “White Day,” one month later, the roles are reversed. When women shower them with affection, men return the favour by giving them gifts, most frequently white chocolate or other sweets.

3. Finland: Honoring Companionship Rather Than Just Love

Lovebirds, get over here! February 14th becomes “Ystävänpäivä” (Friend’s Day) in Finland. Finns exchange cards, small gifts, and warm words with friends and family to commemorate platonic love and appreciation. This endearing custom highlights the strength of strong bonds and serves as a gentle reminder to everyone that love is not limited to romantic relationships.

4. South Korea

Couples Double Down, Singles Shine: The people there celebrate Valentine’s Day twice! In honour of friendship, single women gift chocolate to their male friends on February 14. However, a month later, “White Day” is when the real action happens. Men playfully compete by giving gifts that are three or four times more valuable than what they received in return. On “Black Day” (April 14), however, singles who are still ungifted are given another chance by indulging in black noodles, a playful homage to their single status.

5. Denmark: Imaginative Customs and Pressed Flowers

This country celebrates Valentine’s Day with a playful twist known as “gaekkebrev.” Crafted from pressed white snowdrops, these anonymous “teasing letters” are adorned with romantic messages and clever rhymes. After correctly identifying the sender, the recipient is rewarded with a chocolate egg. This custom gives the day’s events a dash of mystery and fun.

6. Brazil: A Vibrant Declarations and Rainbow of Love

For “Dia dos Namorados” (Lovers’ Day) on June 12th, Brazilians paint their love with vibrant hues instead of the traditional red. Couples enjoy romantic outings, dining out, and gift-exchanging. The colours, however, add a twist: pink represents new love, white represents purity, purple represents forbidden love, red represents passionate love, and yellow represents friendship. This colourful palette gives their celebrations a special touch while reflecting the complexity of love.

Beyond Stereotypes, a World of Love

These represent only a small portion of the rich diversity of Valentine’s Day customs observed worldwide. Every tradition, from teasing to passionate serenades, represents the distinct cultural prism through which various societies celebrate and understand love. This Valentine’s Day, let’s embrace the global kaleidoscope of love in its beautiful forms and let go of stereotypes.

Team WS

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