Pratibha Singh: Rural Beat Enterprises
A Teacher and a Social Entrepreneur, Pratibha Singh founded Rural Beat Enterprises in 2018.After a successful teaching career spanning 20 years, and having worked in prestigious schools like Lawrence School Sanawar, Army Public School, Lucknow, CMS Gomtinagar, and MAMS Raiwala, Dehradun where she was the Principal for 10 years, Pratibha decided to work in the rural areas of Sultanpur.
In 2007 she founded Kshitij Education and Rural Development, a platform for Skill Development and Training, in 2018 Rural Beat Enterprises became the platform for Women to leverage their training and create income-generating opportunities.
A catalyst for positive change at the grassroots she is committed to working for Health, Education, Employment, Sanitation, and Welfare of Human Rights of Women and Marginal Farmers of Sultanpur
Rural Beat Enterprises is a collective of women from the villages of Sultanpur who have come together to work towards generating livelihood opportunities through sustainable solutions.
OUR BELIEFS
We are a women-led initiative and believe in creating simple and sustainable solutions. Our core values can best be described in three short (simple) points:
Women do it better! 90% of Rural Beat’s team are women (we also believe in inclusivity which is reflected in the remaining 10% of the team)
Source local. As much as possible, we source our raw materials from local vendors, artisans, and farmers and support our community. For example, the diyas crafted by women are sourced from local porters.
Sustainability is everyone’s responsibility. Climate change is very real folks and we try to ensure that all our products create minimum wastage. A great example of this is our hand-rolled incense sticks which are made by recycling temple flowers collected from nearby areas.
