From Small Town Dreams to Instagram Fame | Jasleen
Jasleen Kaur Bhatia, a 35-year-old from a small town and now settled in Lucknow, never imagined she’d become a lifestyle and fashion influencer. Her journey began after the first COVID wave in 2019, during a casual afternoon with friends. While taking fun photos, someone suggested she had the aura of an influencer — confident, stylish, and relatable. Though she laughed it off, the thought lingered.
A few days later, Jasleen switched her Instagram profile from private to public — a simple decision that would transform her life. She began posting intentionally, sharing her daily routines, modest fashion choices, and real-life moments. Her honesty and small-town charm struck a chord with her growing audience.
Her first modeling opportunity came through a family boutique, and the shoot boosted her confidence. The response online was overwhelming — brands, big and small, began approaching her for collaborations.
Today, Jasleen is not just an influencer but a voice for women who believe it’s never too late to follow their passion. She balances content creation with family life, bringing authenticity, grace, and confidence to everything she does. Her journey proves that real success starts with showing up — just as you are.
Championing women in sports| Taruka Srivastava
Taruka Srivastava is a seasoned sports business journalist with over 11 years of experience and a diverse portfolio spanning media, consulting, and storytelling. A former Asian Games tennis athlete (India 2010), she was awarded the prestigious British Council GREAT Scholarship to pursue an MA in Sports Journalism at Sheffield Hallam University, UK.
Currently contributing to Stanford University’s Sports Equity Lab, Taruka has held impactful roles as a media consultant for Manchester United and UNICEF, and served as the APAC correspondent for The Drum. Her coverage includes major international tournaments like the FIFA U-17 World Cup (Venue Press Officer) and the 2018 Hockey World Cup (Communications Specialist).
She has written for BBC, Forbes, HuffPost, World Economic Forum, and DD Sports, while also serving as the Digital Insider for the UP T20 Cricket League. An alumna of the Australian High Commission and ABC Australia’s Women in News and Sports program, Taruka is the founder of The Playknox—a sports business platform known for its industry interviews and insights.
She has interviewed 40% of India’s Olympians, produced a documentary on women in sports, and runs the YouTube channel Sportsbiz with over 5.1K subscribers, demystifying the business behind the game.
