Having studied and worked internationally in Canada and Dubai, I never rested on my
laurels and always dreamt of running her own enterprise.
After being advised to wear comfortable clothes during my cancer treatment, I
realized that there weren’t many options offering both comfort and style. As a result,
after some experience manufacturing apparel for other companies, with the support
of my Husband, we decided to start our own comfort and stylish loungewear brand
called The Kaftan Company.
It was a challenging time initially with us educating consumers on the product
attributes of comfort while being stylish in our kaftan loungewear range. However,
with time it has now become a mainstream fashion must and we are happy and
thankful we chose to be leaders representing kaftans as a timeless and classic
garment.
Here are some key milestones of our journey that have been achieved as we continue
to grow:
– 2016 – Launch of The Kaftan Company
– 2017 – Selected as an upcoming designer label at Asian Designer Week
– 2018 – Increased our presence in prominent online stores such as Myntra,
TataCliq, Shoppers Stop, Nykaa Fashion, Nykaa, etc….
– 2019 – Expanded product range to include Maternity wear and Kidswear
– 2020 – The company grew by 5x
– 2021 – Celebrated our 5th year Anniversary as The Kaftan Company
– 2022 – Looking to further expand our product range and continue growing
–Team Ws
