In recent years, the global push for gender equality in Science, Technology, Engineering, and Mathematics (STEM) fields has gained much popularity, with concerted efforts aimed at bridging the gender gap and empowering women worldwide. In India, while women comprise approximately 14% of the total STEM workforce, there has been notable progress in recent years. Institutions like the Indian Institute of Technology (IIT) […]
How Women Entrepreneurs Can Harness Tech for Effective Customer Engagement and Retention
Being a woman in the business world has its own set of challenges, but it also opens up avenues for creativity and innovation. As a woman entrepreneur, I’ve come to realize the transformative power of technology in reshaping how we engage and retain customers. In this dynamic landscape, leveraging the right martech solutions can make […]