Ms. Arpita Katyal, the CEO of Roperro, emerges not just as a young entrepreneur but as a beacon of success and social responsibility in the business world. Her journey epitomizes the transformative power of dedication, support, and a commitment to making a difference. Arpita’s entrepreneurial journey is deeply rooted in her personal experiences and the […]
A new innovative book for Entrepreneurs and Thought Leaders
Theory of Reference Building: Legacy Matrix authored by PR and Brand Consultant Devesh Purohit is an outcome of 12 years of qualitative research. It is a framework and concept for the legacy building of brands. The focused brand can be an individual, a product, a service or an organization. The concept, framework, theories and matrix of […]
How Women Entrepreneurs Can Harness Tech for Effective Customer Engagement and Retention
Being a woman in the business world has its own set of challenges, but it also opens up avenues for creativity and innovation. As a woman entrepreneur, I’ve come to realize the transformative power of technology in reshaping how we engage and retain customers. In this dynamic landscape, leveraging the right martech solutions can make […]