Traditionally, the real estate sector has been male dominated. But things are changing for the better. As the sector ventures into new growth territory, women leaders are driving change from the forefront. Amidst a landscape of empowerment, women are shattering the glass ceiling of biases and proving their worth by adding immense value to the sector. Taking a broader view of the sector, we can see ample examples where women have emerged as key decision-makers, bringing fresh perspectives to the table.
For instance, in the commercial real estate sector, women hold key positions and nurture business relationships through high-value transactions. The focus on inclusivity by large global real estate companies has laid the foundation for women to spread their wings. Today, nearly all major real estate players actively recruit women for leadership positions, which is transforming the sector. This trend extends to the residential sector, where women excel as brokers, sales directors, and marketing leaders, elevating the segment to new heights.
The real estate sector encompasses not only core transactional businesses but also supporting functions responsible for bolstering operations. In this scenario, women leaders are shaping the future by innovating as people leaders, communication experts, and public relations professionals. Similarly, women leaders thrive as real estate consultants, providing a unique blend of advisory services to clients seeking value addition through diverse perspectives.
The strategic insights offered by women leaders are revolutionizing the real estate sector in India, opening up more possibilities for a brighter future. Given the current state of affairs, we can anticipate that women will continue to rise and propel the sector toward new realms of growth, paving the way for a truly inclusive and empowered ecosystem.
Shared by: Ms Yasha Saraf,
Co-Founder of ArisUnitern RE Solutions Pvt. Ltd,
