Happy World Entrepreneurs Day to all the women out there, these dedicated and visionary individuals shaping industries and driving several sectors! As we celebrate the spirit of all creative entrepreneurship, let’s not forget the power of self-care and the uniqueness of our journey.
Women bring unique strengths and perspectives that make them different. Starting a salon is one business which is a very rewarding venture. And if the owner is passionate about beauty nothing can stop her. Being passionate about the beauty Industry gives you the opportunity to work and make a positive impact on your client’s self-esteem and confidence.
Women with their diverse leadership styles make their salon business unique as the salon Industry allows for a lot of creative freedom. You can create the hairstyle as well as the makeup of your choice which gives an opportunity to showcase your creativity. Being a Salon owner is a very satisfying job. When you see your customer glowing and relaxed after a massage or taking selfies after a haircut it is the most satisfying feeling. This industry is a relatively recession-free Industry and hence if you run the place professionally you can easily upgrade your Salon. But before upgrading, you should give a proper thought. You should have your business plan ready and should take into consideration a 360 view like this one can go forward with this venture.
The salon industry is a rapidly growing business, with more and more people looking for beauty and grooming services every day. However, like any business, financial literacy is essential for the success of a salon. Financial literacy refers to the ability to understand and manage finances, including accounting, budgeting, and cash flow management.
You must consider the following points listed below
1. Assess your current state: Identify the areas that will need modernisation. You might have to remove some of the services you are offering and add on some new ones.
2. Set clear Goals: The owner must know what she wants to achieve by upgrading. Does she want to improve the customer experience or rebrand, the objective must be clear.
3. Check the trend in the market: Understand the trend and see if it fits well with your services. To upgrade is to offer products and services which are better than before. One must level up the customer experience, the quality of the product that is being used as well as the equipment being used. The focus should be on the customer experience and not just the beautification of the salon’s interior.
4. Marketing: All the details of your upgrade should be well marketed so that your customer is informed. Offer promotions and loyalty programs so that you’ll get new clients and also retain the older ones.
5. Do not neglect your staff: Make sure that your staff knows what your intention is. Train them to ensure consistent service quality.
Last but not least make sure you are participating in community events and supporting your local community. Upgrading a Salon is an ongoing process. The owner must continuously monitor the trends and make sure she remains in the competition and appealing to the target audience.
Shared by : Ratna Kulkarni,
Profitability Coach
