Prakriti Gupta Singh, Founder- Director of Raynakriti Jewels. I was working as an HR Business Partner and heading HR business operations in mostly multi-nationals before I embarked on this adventure of starting my own homegrown label. It was a tough call to let go off a stable job that promised a handsome credit at the end of every month in my account. My love for dressing up, my passion for owning hand-crafted jewellery pieces for my own collection, being appreciated for the same and the desire to do something I could call my own, brought the Label Raynakriti into existence in 2014.
Rayna comes from my one and only daughter’s name Rayna and Kriti is the latter half of my name.
My husband belongs to Rajasthan and has a deep cultural connection, that helped me to find the artisans who could craft what I desired to create. Every craftsman Raynakriti is associated with is skilled with both traditional and modern techniques and their hands weave magic.
Raynakriti delights every woman!
As a woman, you have so many responsibilities on your shoulders- Your home, your family, work-life balance and above ask yourself!
The decision to quit a lucrative job was certainly out of the box at that time.
8 years into the game. Raynakriti is a successful jewellery brand where we customise any kind of jewellery just to delight our customers. From 92.5 silver jewellery from not only India but also from Turkey, Thailand, parts of Europe and Indonesia, we have it all. Our forte is also crafting Jadau jewellery in 22ct gold, polki jewellery and so much more to choose from.
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