The year 2023 has added more innovation to our journey of revolutionizing skincare backed by science. Our unwavering commitment to offering clinically researched head-to-toe skincare solutions for diverse ages and skin types resonates in the successful introduction of groundbreaking products.
From the first time in the Indian market additions to our sunscreen range with our kids roll on, SPF 50 sunscreen sticks for outdoor sports in 4 exciting colours, to ending the year by launching unique haircare solutions for covered hair, postpartum and menopausal hair issues and damaged hair due to chemical treatments, under our Kairfoll range, our breakthroughs stem from our expertise in hermeneutic skincare formulations, ensuring successful customer experience and solidifying Fixderma’s position as an industry leader.
Speaking of the key trends of the sphere, last year we peaked the market with our solutions in hyperpigmentation and acanthosis nigricans and this year, we again are way ahead in the trend of chemical exfoliation aka peeling solutions by launching Peelplex, a range of 17 skin transforming peeling solutions.
We are always focused on our customers and as a brand, we not only are adaptive but also interactive. We have been using digital-first solutions not only to reach out to our customers but also to interact with them whether it is through live chats, podcasts or using AI to analyse the market data and understand our customer behaviour and need. This not only helps us in personalising our marketing efforts but also in sharp targeting.
Looking ahead to 2024, we are all geared up to establish new milestones in the category of dermaceutic skincare with our state-of-the-art manufacturing facility and innovative product lineup. We are aiming for a more personalised and tailored customer experience with the help of AI.
The coming year will be more about our expertise in sun protection, chemical exfoliation, hair care and hyperpigmentation.
We are hoping 2024 to achieve new heights for dermacosmetics.
Shared by: Shaily Mehrotra,
CEO and Founder, Fixderma
