Inspiration to Start: Born into a conservative family where societal norms dictated a woman’s path toward marriage rather than entrepreneurship, Ashaji defied expectations. Her grandmother’s passion for fashion, especially sarees, ignited Ashaji’s love for textiles. Drawing inspiration from her grandmother’s intricate blouse designs and love for traditional weaves like kota, chanderi, and organdy sarees, Ashaji embarked on her entrepreneurial journey, driven by a desire to honour and revive India’s rich textile heritage.
Early Challenges and Unexpected Success
Ashaji’s entry into the fashion industry was met with scepticism and challenges, particularly as a woman in a male-dominated field. However, her perseverance and dedication bore fruit when her inaugural collection sold out within hours of its debut, defying expectations and affirming her talent. This unexpected success catalyzed Ashaji, fueling her determination to overcome gender biases and establish herself as a formidable force in the industry.
Vision and Innovation
Beyond mere business success, Ashaji envisions her brand, Asha Gupta, as a platform to showcase the beauty and diversity of Indian craftsmanship to the world. Embracing innovation, Ashaji explores textile re-engineering and experimental embroidery techniques to breathe new life into traditional designs. Her commitment to sustainability is evident in her use of agro-based yarns and eco-friendly practices, setting a precedent for ethical fashion in the industry.
Leadership and Impact
As a woman leader in fashion, Ashaji leads by example, embodying authenticity and inclusivity in her leadership approach. By empowering over 300 artisans and fostering a culture of collaboration, she champions diversity and celebrates the unique talents of her team. Beyond her business endeavours, Ashaji’s influence extends to societal perceptions of beauty and empowerment, inspiring women to embrace their individuality and pursue their passions fearlessly.
Women’s Day Message
On International Women’s Day, Ashaji’s message to aspiring women in fashion is one of empowerment and resilience. She encourages them to embrace their creativity, leverage technology, and persevere through challenges. By staying true to their vision and values, Ashaji believes that women have the power to shape the future of the fashion industry and make a meaningful impact on society.
