Every day brings new lessons: Sumedha Sood -

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During the COVID pandemic, when people were exploring new hobbies, a former housewife, Sumedha Sood, known for her culinary skills discovered the joy of baking. It was a time when finding refined flour-free and refined sugar-free ingredients in the market was a challenge. Baking took on a life of its own.

Elon Musk once said, “If you are trying to create a company, it’s like baking a cake; you have to have all the ingredients in the right proportion.” This sentiment resonated, leading to the birth of BAKE VEDAH on July 11th, 2021, with a deep determination to revolutionise the market for healthy bakery products.

As a food enthusiast and a diabetic, the quest for wholesome, gluten-free, Millet-based baked goods without compromising on taste became a driving force. Many businesses in the city and across the nation claimed a similar message but sometimes used adulterated pre-mixes to match market prices. Bake Vedah refused to take that path, proudly declaring its tagline, “Made with YOU in mind.” The brand embodies honesty, purity, and passion.

The growing awareness of health and lifestyle choices created a demand for nutritious and diverse options daily. With each new product came fresh challenges. Initially, Bake Vedah started as a whole wheat endeavour but evolved into a fully functional Millet-based bakery, offering a range of products, including Millet-based bread, cookies and granolas.

Bake Vedah’s warm reception in its initial month boosted confidence in adhering to strict policies on health and quality. The future looks promising, with a vision to take the concept of nutrition and taste to other cities, making it a national phenomenon.

In life, there are opportunities to rewrite answers to the question we once pondered in school: “What do you want to become when you grow up?” The dream of having one’s own business, once just a thought bubble, is now a living reality.

Let’s keep passing this torch of empowerment to women, young and old, who are ready to break free from their cocoons and soar high. Age is no barrier to learning and starting anew.

Every day brings new lessons.