Priyanka Acharya – Redefining the ‘Ghar ki Laxmi’ identity with Financial Education

Spread the love

When a woman is asked to introduce herself, she typically answers – I am a housewife, I am an entrepreneur, I am a manager, I am a student or similar! However, there is one significant identity she has – ‘Laxmi’ of the family! However, as prevails in our culture, the woman of the house is either not involved or minimally involved in family finances, making her forget the identity of ‘gruhlaxmi’. With this seed of thought in mind, Priyanka Acharya is on a life purpose to change the face of financial education in India & across the world!

From childhood, human conversations and thought processes intrigued her and she had strong aspirations to become a psychologist. However, being a high-scoring student in school, her parents persuaded her to take commerce. She completed her MBA too in Finance specialization. After 5 years of corporate life, she took up a faculty role at the Bombay Stock Exchange where she got opportunities to conduct financial awareness programs. Meanwhile, she found a new passion in creating, publishing and presenting research papers at various management conferences. Her passion for 17 research papers soon turned into a teaching opportunity and brought her back to her first love – psychology. She gave up watching television in mid-2016 so that she could focus on reading, writing and brainstorming for her work. With all of this, she pleasantly realized that thinking, psychology, and communication have a deep connection in the finance domain too. She was finally thankful to her family to make her pursue a career away from her own decided one!

She carefully experimented with various things in financial education and incorporated her own proprietary in 2019! In 2021, she moved further and incorporated an OPC (One Person Company) Private Limited organization with her young dynamic team members boosting her mission.

Her brand is named ‘LaxmiGyaanTMwhich presently focuses on 2 core purposes:

  1. Financial education for women – the spine of the family! She conducts interesting & innovative theme-based campaigns, festival-based workshops, sessions on beaches & weddings too!

She has published a Hindi book ‘Laxmi Gyaan se Laxmi Maan’ and hosts 2 podcast shows – Ek Chuski Finance and LaxmiGyaan Library. Families also love Priyanka’s unbiased financial consulting which is purely focused on helping them finetune their finances.

2. Lack of education brings a lack of professionalism. To solve this for ‘Agents’, Priyanka is India’s first health insurance-focused professional educator with her unique concept of MBA – Mediclaim Business Administration.

She conducts online, offline, and in-house batches and has a Playstore App ‘LaxmiGyaan’ too!

Apart from her business, she loves to mentor startups, teach students and is actively a content creator on social media. She has earned her spot in the list of “Top Women in Finance 2023” too!

Other awards bestowed upon Priyanka Acharya are the Inspiring Gem of India, Woman Power in Learning & Development, and more. Her best award is the support of both her families especially her 10-year-old son who constantly encourages her to fulfil her dreams.

Priyanka’s formula for success is Simplicity + Consistency + Love –(minus) Crap! Priyanka has been learning continuously through certifications, courses and many avenues. Priyanka says that true to her name, which means ‘Favourite (Priy) – Episode (Anka), she aspires to be the Favourite Episode of every Financial Story!

-Team WS

View More


Spread the love

Leave a Reply

Your email address will not be published.

Back To Top
Translate »
Open chat