You Dream, We Create……….
There was too much confusion about the brand name. I never wanted anything complicated and fancy, just something relatable. One fine day, I was talking with one of my friends, about a brand name that is very basic, Indian, close to our roots yet contemporary, hence Fusion Kaarigari was formed, in August 2016. With a dream of expanding our roots across the globe.
I shifted to Lucknow from Mumbai, in April 2016, after saying goodbye to my life as an HR(hotel).
When I was in process of shifting, too much was going on in my mind, what will I do in Lucknow, shall I work full-time or shall I take a break? Nothing was certain. After shifting the only thing I was able to focus on, was my hobby and passion for handicraft.
I decided to go for our very basic mitti, “terracotta”
From April to July I did a lot of research, running around, as I was new in the city, and didn’t have help.
After getting the karigars, came the training sessions. Trained them, then designed and created Terracotta Products, which were different from what we get in the market.
Started with exhibitions. The response was awesome. Did more exhibitions from Sanatkada, to Amara, Ekai, Dastkaari, Sun & Shine, FICCI, and so on.
Started getting recognition among the city people.
Forced me to open my showroom.
Then came one of the biggest pandemics the world had ever witnessed.
As a result, I had to shut down the work and the showroom.
During the pandemic, I started a Cloud Kitchen and launched Skincare & Wellness products which in turn gave me the idea of creating Handmade Hampers.
No assembling of commercial products.
The entire hamper is handmade, customized, and curated, as per the requirements of our clients.
Picked up pretty well! From engagements, weddings, birthdays, anniversaries, Thanksgiving, and Return gifts for festivals. From single to bulk orders. I’ve not entirely shut down my Terracotta yet. But I enjoy doing Hampers, it gives me satisfaction to bring a smile to my client’s faces. A smile is a complete gesture on its own.
The struggle is still on.
Still dreaming about expanding our roots across the globe.
