In today’s digital age, the fashion industry has witnessed a significant transformation thanks to the rise of social media and influencer marketing. With the click of a button, consumers can now access an endless stream of fashion inspiration, trends, and product recommendations. This new landscape has revolutionised the way we discover, consume, and engage with fashion. Let’s delve into the impact […]
My Dreams & Passion: SHWETA POWAR
What led you to start Aria Communication, can you tell us about your background? Hailing from a humble background, I’ve seen many rejections and failures that have motivated me to climb the ladder of success. As a girl child, I earned my education based on scholarships. My academic journey made me tough because I always […]
Bollywood Divas Setting Goals For A Perfect Monsoon Wardrobe
Who doesn’t love the rainy season? After all the romantic season offers some much-needed respite from the summer heat, but also makes it a little difficult for you to be on top of your fashion game. Rains come with the worry of your clothes getting wet and dirty from the water and mud. Here, we […]
From Waste to Wear: The Innovative Path to Sustainable Fashion
As we celebrate World Environment Day, it’s a timely moment to explore the exciting advancements within the textile industry that are shaping our sustainable future. In recent years, textile waste has become an escalating global issue, with the Earth.org reporting in 2022 that an estimated $500 billion is lost annually due to discarded clothes that […]
Wellness Trends Women Cannot Miss in ‘23
Wellness trends are ever changing and dynamic depending on the growth keep changing over time and in 2022, we took it little casually recovering from the Corona virus lockdown breaks, walking around, eating greens in powdered form, opening out our minds to mental health struggles and causes and quitting jobs in the name of stress. […]
ASMR- A Healthier Way to Fall Asleep and much more?
Autonomous sensory meridian response (better known as ASMR) is the new so-called “trend”, however, does it work? Lots of sleep studies have been conducted leading scientists to look to experiment with different sounds, smells, and experiences to help people fall asleep. However, is ASMR the answer to most of our questions and the answer to our sleepless nights? […]
Hair Colour Trends On the Bucket-List Today
Hair trends are always changing and evolving. To be updated and in touch with what is in and what is out, one needs to keep watching and reading to update the styles. But, if one is trying to outdo others in going about doing something different, unique and innovative, an informed decision is worth doing. 2023 […]
Indian fashion trends
What’s In The Indian Fashion Scene The most awaited fashion show by Lakme was conducted and the theme of it came under this year was the “Earthbound” range and the show named under the theme, “Lakme Absolut Explore”, which was exploring and bringing back the 80’s fashion trends. The 80’s fashion trends included bringing back […]
Hair Trends for 2023
1. Slick Artistry – Slick, gelled-up trends are big this year. They allow many designers and hairstylists to get their creative juices flowing. Whether the hairstyle includes top knots, ballet buns or even Croydon face-lift ponytails or gel-kissed curls, more ornate and architectural shapes. Lily James followed this look for the British Fashion Awards. Hersheon’s […]
Prakruti Gupta |The Kaftan Company
Having studied and worked internationally in Canada and Dubai, I never rested on mylaurels and always dreamt of running her own enterprise.After being advised to wear comfortable clothes during my cancer treatment, Irealized that there weren’t many options offering both comfort and style. As a result,after some experience manufacturing apparel for other companies, with the […]